krivoozerska.ua - Corporate Website of a Mineral Water Producer

krivoozerska.ua is the bilingual corporate site of a mineral water producer — a working commercial channel with a coverage map, structured partnership enquiries, published certificates and a hiring page.

krivoozerska.ua is the corporate website of a mineral water producer, built as the place a prospective distributor or retail chain visits before the first conversation. The brief was framed not as "build a website" but as closing several specific business tasks: give grounds for trust before the first call, turn casual interest into a structured partnership enquiry, show the geography of presence, close the HR task for a plant in a small town, let the company update content itself, and open a path to foreign partners with a site that reads in more than Ukrainian. The project started without a technical specification, so competitor analysis, UX research and content planning — the part a client normally brings — we took on ourselves. The home page opens over an aerial photograph of the plant with an 80-metre well behind the claim, and permits and licences are published on the documents page as scanned originals — the trust question settled before the conversation starts rather than during it. An interactive map of Ukraine with regions of presence shaded and city markers sized by scale of distribution lets a partner see the scale rather than take it on trust. Product pages carry pallet weights, package quantities and barcodes on public URLs, so a buyer's logistics questions are answered without an email, and a separate private-label landing page handles a different buyer with a different question. A multi-step brief asks the questions a manager would, and a partnership form cascades from region down to community and city — so the enquiry arrives with its precise location, already qualified. Both sides receive an email automatically. The site runs in two languages with hreflang: the English version is indexed separately and was filled in gradually, without taking the site down. A typo is fixed in a minute by whoever spotted it — and still goes through an administrator. For the client, the corporate site stopped being an image expense and became part of the commercial process: it filters, collects and hands the manager an already prepared contact.